Automated outbound replaced a 10-person SDR team - at 1/5th the cost
The Challenge
The 10-person SDR team was expensive, had high turnover (40% annually), and was increasingly ineffective. Reply rates were declining, reps were spending 80% of time on research instead of selling, and the cost-per-meeting was unsustainable at $3,300. Leadership needed to cut costs without cutting pipeline.
What We Built
GTME didn't just automate the SDR workflow - we rebuilt it from the ground up. We built enrichment waterfalls that eliminated manual research, AI personalization that wrote better emails than the reps, and signal-based triggers that identified the right prospects at the right time. The 10 SDRs were redeployed to higher-value roles (AE support, customer success). The automated system runs 24/7 with one ops person managing it.
Services Used
Tools Used
“We cut $960K in SDR costs and actually book MORE meetings now. The system never calls in sick, never has a bad day, and gets better every month.”
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