Rebuilt the entire RevOps infrastructure - 60% reduction in manual work, full attribution visibility
The Challenge
The CRM was a mess: 200+ custom fields, no lifecycle stages, broken automations, and zero attribution. The RevOps team of 2 spent 90% of their time firefighting data issues instead of optimizing the funnel. Marketing and sales had completely different definitions of MQL, and nobody knew which channels actually drove pipeline.
What We Built
GTME ran a complete RevOps overhaul: cleaned and restructured the CRM, designed proper lifecycle stages and lead statuses, built automated routing and assignment rules, implemented multi-touch attribution, and created executive dashboards that show pipeline by source, stage velocity, and conversion rates. We also built automated data hygiene workflows that keep the CRM clean going forward.
Services Used
Tools Used
“Finally, an agency that actually understands the technical side. They didn't just run campaigns - they engineered our entire pipeline generation system.”
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