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B2B SaaSSeries B SaaS Startup12 weeks engagement

Built a full outbound engine from scratch - $2M pipeline in the first quarter

$2M
Pipeline generated in 90 days
47
Meetings booked in month one
4.2%
Reply rate (industry avg: 1-2%)
< 3 wks
Time from kickoff to first meeting

The Challenge

The company was 100% inbound-dependent with a single marketing channel driving all pipeline. The board mandated an outbound motion to diversify pipeline sources, but the team had zero outbound experience, no tooling, and no data infrastructure. They needed to go from nothing to booked meetings in weeks, not months.

What We Built

GTME ran a full discovery in Week 1 - ICP research, TAM mapping, and system architecture. Week 2-3 we built the entire stack: Clay enrichment waterfalls, Instantly email infrastructure (12 domains, 36 inboxes, full warmup), HeyReach LinkedIn automation, and HubSpot CRM integration. Week 3-4 we launched signal-based sequences targeting companies showing hiring and funding signals. AI-powered personalization made every email feel hand-written.

Services Used

Strategy & Intelligence
Data Infrastructure & Enrichment
Outbound Systems

Tools Used

ClayInstantlyHeyReachApolloHubSpotOpenAI

GTME rebuilt our entire outbound engine in 3 weeks. We went from 0.5% reply rate to 4.2% - and booked 47 meetings in the first month. This is the kind of partner we'd been looking for.

Sarah Chen
VP Sales, Series B SaaS Startup

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