Signal-based ABM drove 42% month-over-month pipeline growth for 5 consecutive months
The Challenge
The company had a target account list of 2,000 companies but no way to prioritize or time their outreach. They were spray-and-praying across the entire list, wasting budget on accounts that weren't in-market. Win rates were declining because they were reaching accounts too early or too late.
What We Built
GTME built an account intelligence system that monitors all 2,000 accounts for 12 different buying signals: hiring for relevant roles, funding rounds, technology adoption, leadership changes, competitor mentions, and more. When signals fire, accounts are automatically scored, the buying committee is mapped, and personalized ABM campaigns launch across email, LinkedIn, and targeted ads. Every touchpoint references the specific signal that triggered it.
Services Used
Tools Used
“GTME mapped our entire TAM, identified the buying committees, and built trigger-based campaigns that felt like magic. 3 enterprise deals closed in Q1 alone.”
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