Inbound lead response time dropped from 42 hours to 47 seconds - conversion rate doubled
The Challenge
Inbound leads were sitting in a queue for an average of 42 hours before getting a response. By then, prospects had already talked to competitors. The marketing team was generating leads but sales was fumbling the handoff - no enrichment, no scoring, no routing logic. Hot leads got the same treatment as tire-kickers.
What We Built
GTME built a real-time inbound orchestration system: the moment a lead submits a form, they're instantly enriched via Clay webhooks (company, role, seniority, tech stack, funding), scored against the ICP model, and routed to the right rep based on segment and territory. High-score leads get an immediate personalized email and Slack notification to the assigned rep. The entire process takes under 60 seconds.
Services Used
Tools Used
“Our inbound conversion rate doubled the week GTME's system went live. Leads were getting personalized follow-ups before they even closed the thank-you page.”
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